Leo Burnett Company Essay

Leo Burnett Company- practical(prenominal) Team ManagementDiscussion Questions1. Assume the role of an LB (Traditional) Employeea. Describe your everyday work environment (i.e think to the highest degree/discuss how would fill your day, what office environment would be, what would determine your work priorities and the nature of your alliance with your colleagues and your client. -lot of face to face contact by being on 2 to 3 police squads and reporting to binary people -20 to 30 yr olds, 60 hour work weeks, late nights and many hours up and about discussing projects -open concept and social work environment, socialize with colleagues after work b. How is this different from your role as percentage of the incessantly Young team? -less face to face at the end of the project-repeatedly had to explain the fundamental project components to the senior managers -no collaboration with others, didnt ca-ca them exactly what they need -only six memebers in Forever Young so they have more responsibility and job titles -very formal, kick-off meeting, only met once-Carmichael hoped that they would just mention the communication protocol 2. What are some of the difficulties that the Forever Young global advertising and communication team faces throughout the launch? In London? In Toronto? in Taipei?-could not communicate in good order and something simple took 45 minutes of their one hour video-conference -London, the global vice-president for skin care retired without putting a succession plan in place, other personnel changes, both teams had budget problems, wanted to finish ASAP (TV, print ads, HQ for EU, ME, and Asia) -Toronto, the brand team left the agency, Davids did not really want to be in charge, couldnt change any part of the ad, campaign not successful, blamed UK for having all creation external from the launch, UK says Toronto should have changed the ad to fit the culture/market (Below the Line Ads, not TV print or creative) -Taipei, campaign was su ccessful because the market did not perceive the ad as violent (BTL ads, print)3. As Janet Carmichael, what do you do now? Do you decentralize the team-why and or why not? -decentralize the team and give more autonomy to Toronto-it is a risk of giving them freedom to choose own advertising ads, besides if they stay centralized both teams may fail and the whole project may go under